Summary
- YouTube TV subscribers who use a Roku streaming device can now stream live games through the Roku Sports experience.
- Roku Sports is a free channel hub featuring league fan zones and over 35 FAST channels. Besides YouTube TV, Roku Sports also connects with FOX One, DAZN Live Sports, and several other paid streaming services.
- The YouTube TV tie-in aims to simplify sports discovery on Roku as the NFL season kicks off, and the NBA is set to return in October.
The NFL season has officially kicked off, which means millions of sports fans will now be tuning into football games every week across the country. To make streaming football and other sports more convenient, Roku has unveiled a valuable upgrade to its Roku Sports experience.
If you're unfamiliar with the Roku Sports experience, it's a centralized hub where you can find dedicated fan zones for all the biggest professional sports leagues, such as the NBA, NFL, and MLB. So, whether you're looking for a football game or a baseball game, you can find out who's playing and who's streaming it through Roku Sports.
"Our priority continues to be making game time effortless for our users," said Joe Franzetta, Head of Sports, Roku Media, in a press release. "Partnering with YouTube TV is a major step in delivering a comprehensive fan-centered experience that simplifies sports discovery and puts live action front and center for millions of fans."
YouTube TV
- Simultaneous streams
- 3
- # of profiles
- 6
- Live TV
- Yes
- Price
- Starts at $83 /month
YouTube TV isn't the first to integrate with Roku Sports
The Roku Sports integration with YouTube TV arrives just in time for the NFL and NBA seasons
If you're a Roku user who subscribes to YouTube TV, this new integration with the Roku Sports hub will likely make it easier to find and stream the live sports you want to watch. However, YouTube TV's integration with Roku Sports isn't the first of its kind.
Roku first launched the Roku Sports experience in 2022, and since then, it has partnered with several other premium streaming services, including DAZN Live Sports, Frndly TV, Spectrum TV, Xfinity Stream, and, most recently, the new FOX One service.
With the NFL season just beginning, the MLB postseason approaching, and the NBA season set to start in October, Roku sure seems to have planned the timing of this YouTube TV integration right.
As I mentioned earlier, Roku Sports features several dedicated fan zones, which it refers to as "league-branded zones." These include the NFL, NBA, MLB, and the NWSL. During the 2024 Paris Olympics, Roku also teamed up with NBCU and Peacock to create a special sports zone for that event. If you don't subscribe to services like YouTube TV or FOX One, the Roku Sports experience still offers free content, with over 35 sports-themed FAST channels to explore.
Considering Roku is the largest streaming operating system in the US, its integration with YouTube TV for Roku Sports should help a lot of sports fans find the games they're looking for. With the NFL season just beginning, the MLB postseason approaching, and the NBA season set to start in October, Roku sure seems to have planned the timing of this YouTube TV integration right.